Michael Jordan

Tyrell Bethel 11/16/2009 COM 161 Michael Jordan: The Man and The Media Icon Michael Jordan is the greatest sea captain personfessional athlete to every play professional sports in my opinion and I bet in many others too. Jordan has been called the greatest basketball sham of all time and I really believe that on and off the court. He was the top sports figure in the 90s and became wholeness of the about recognized faces in the world. He changed the way pro athletes are view in the media and corporate world. He was one of the first professional athletes to use the media to market himself and become a global icon. Jordan was everywhere in the 90s and is still around to day. in that location wasnt a TV or magazine that did have a bun in the oven Jordan on it at some point selling a product. Michael knew that by putting his face and likeness out at that place in the world that he could make a solidifying of money for himself. He did many highly successful commercials and other endorsement deals for his products and for other products in the 90s and still some like a shot that put him on top in the eyes of the media. His most famous commercials were for his sneakers channelise Jordans and too had a catching tenor and a media catch phrase I want to be like Mike. Jordan was also on many magazines covers and also did movies like Space Jam.

Michael Jordan not only changed professional sports precisely the culture of not only the US but also the world. Now I will tell you a little about the life of the man they call Air Jordan. Michael Jeffrey Jordan was natural in Brooklyn, New York, the fourth of five children born to James and Deloris Michael Jordan. Him and his family moved to Wilmington, North Carolina when he was still a toddler. Jordan is the fourth of five children, having two older brothers and an older and younger sister. His father was a mechanic at the General electric car plant and his mother worked with a bank. His life was not a rags-to-riches story Mikes childhood was pretty comfortable. Jordan went to Wilmingtons Laney... If you want to get a full essay, order it on our website: Ordercustompaper.com

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