South West Airlines

southwestern United States Airlines: A Culture of Fun Happy employees make dexterous passengers. These are words to live by at Southwest Airlines. "The mission of Southwest Airlines is dedication to the highest quality of customer serve up delivered with a sense of warmth, friendliness, individual pride, and high society spirit" (http://www.southwest.com). This avowal emphasizes the company's commitment to customer service. "Foremost, we want you to know that it is ne'er our wish to inconvenience our valued customers. We tell our employees we are in the customer service business?we just happen to allow for airline transportation. It is a privilege to serve your air touch off needs" (http//www.southwest.com). Southwest promotes their frequent flyer program on their website, which allows customers to accumulate points when they fly. "We count credits, not long miles. It takes only eighter from Decatur roundtrips or 16 one-ways within a consecutive, 12-month period on Southwest to receive a roundtrip award" (http://www.southwest.com). These statements suggest that the newsboy not only wants to provide good service, but is similarly concerned with providing benefits not offered at other airlines. The industry has unendingly been very competitive and Southwest knew they would have to differentiate themselves in order to succeed.



Allan (2001) states, "When the company was setup, the owners decided that instead of offering long-haul flights--which would encounter the established airlines head on--it would establish short-haul routes with an average distance of approximately 430 miles" (p. 4). The carrier also put a spin on traditional airline service by launching, "A 'love' theme, under the slogan ?Somebody up there loves you'. Its airhostesses wore hot breeches and white PVC go-go boots" (Allan, 2001, p. 4). Allan (2001) states that they made up pet names, "The drinks served were called neck Potions, the peanuts were known as Love Bites and the tickets came from Love Machines! Even the company's Dallas... If you want to get a full essay, order it on our website: Ordercustompaper.com



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