Enhancing the Marketing Plan

Assignment 5: Enhancing the Marketing Plan Ashish K. Agarwal Instructor: Dr. Lionel De Souza Marketing guidance MKT 500 Strayer University. Verizon Wireless Campus. December 11, 2011 1. Discuss the companys competitors, and the specializations and weaknesses of each. Facebook and Twitter are hulky competitors for iPeople application. Following are the strength and weakness of each of them: FaceBook Strengths Clean Layout: Simple profile pageboy, comfortable access to wall/news feed. Integration of Wall and Minifeed Tabbed look for Ability to grant links, feeds, applications, pictures, videos etc. Huge market share and leader in social media application across the world. retirement options give users a fair amount of protection. Popularity Economies of scale referable to brand equity. Business of wide range of size are linked to Facebook, like WalMart to any local small business food joint are now using Facebook for user reviews and to initiate a communication with prospective customers. Like get-up-and-go allows friends to communicate their interests Ability to organize causes and actions efficiently Huge user flooring of 800 million people is the biggest asset of facebook. Virtually no competition.

Facebook is capital rich and has ability to quickly get into a coveted position. Facebook being privately owned dont pick up the overhead of share holders and board of directors to quickly turn around.| FaceBook Weakness Facebook is know for its bugs and issues. It is very easy to introduce virus into facebook application and overspread snooping messages to all the contacts of a profile. Harder To customize, facebook had taken away customers ability to express their individuality on their profile page by forcing everyones profile to look almost identical by disallowing skins for their applications and bumper stickers, pictures and videos. Harder To Judge by First Impressions For business users this is a big disadvantage since it cannot customize its... If you want to get a unspoiled essay, order it on our website: Ordercustompaper.com

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