Management

[pic] SWOT ANALYSIS STRENGTH Recruitment, training and recognition program The coffee tree bean plant & teatime Leaf has established a regional office in Singapore to provide training and recruitment support for the region. The anterior owner provides no assistance in recruitment of report managers. They were recruited with the assistance of a local consultant. Then each vent of The hot chocolate Bean & afternoon tea Leaf can petabit and control by the manager who is suitable enough and be possessed of knowledge and experience about the region. Then they always contribute the greatest ability to find suitable adaptable strategies. In additional, special training is provided to staff to be more frontward in greeting and helping the customers. The coffee tree Bean & tea Leaf has managed to maintain several traditions as secrets of their success, one of which is having their police squad Members provide each customer with a Total part Experience inspired from the companys Core Values, F.R.O.T.H: Friendly, Respect, Ownership, teamwork and Honesty. When The Coffee Bean & tea Leaf (The Coffee Bean) stores open their doors, they arent just opening them to customersâ€"they are opening them to new Team Members, too.

Companys merchandiseing strategy All the stores of The Coffee Bean and Tea Leaf were located at advanced traffic, high visible locations in each Asian market. That the market entree strategies have found to be used by The Coffee Bean and Tea Leaf in managing their foreign franchisees when expanding into Asia intromit master franchising and company owned-stores. The marketing approach is essential to put one over a competitive advantage for The Coffee Bean & Tea Leaf in the foreign market. The construct included market entry, site location, and market positioning. The reason for The Coffee Bean & Tea Leaf to choose master franchise as its found of franchising is because of that the master franchising was the most popular mode of entry into upstage and cultural dissimilar market such as Asia. The Coffee Bean &... If you want to get a full essay, regulate it on our website: Ordercustompaper.com

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