Marketing

Interim Report (SM1) ? We have elect two-wheeler industry. ? We have chosen motorcycles as the product which our group wants to study. Indian Two-Wheeler Industry: A Perspective Automobile is one of the largest industries in global market. Being the leader in product and process technologies in the manufacturing sphere of influence, it has been recognised as one of the drivers of economic growth. During the last decade, well-directed efforts have been made to pull up stakes a revolutionary look to the automobile policy for realising the celestial spheres full potency for the economy. Steps like abolition of licensing, removal of quantitative restrictions and initiatives to bring the policy framework in unanimity with WTO requirements have set the industry in a innovative track. Removal of the restrictive environment has helped restructuring, and enabled industry to absorb new technologies, aligning itself with the global development and also to realise its potential in the country. The liberalisation policies have led to continuous growing in competition which has ultimately resulted in modernisation in line with the global standards as well as in substantial cut in prices.

Aggressive marketing by the auto finance companies have also played a prodigious role in boosting automobile demand, especially from the community in the middle income group. Evolution of Two-wheeler Industry in India Two-wheeler part is one of the most important components of the automobile sector that has undergone significant changes due to shift in policy environment. The two-wheeler industry has been in existence in the country since 1955. It consists of three segments viz. scooters, motorcycles and mopeds. match to the figures published by SIAM, the share of two-wheelers in automobile sector in terms of units sold was about 80 per penny during 2003-¬04. This high figure itself is suggestive of the importance of the sector. In the initial years, entry of firms, capacity expansion, choice of... If you want to get a full essay, order it on our website: Ordercustompaper.com

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