Mission, Vision, & Values

Mission, Vision, and value: A-Z Wireless Susie Smith University of Phoenix - Pasadena MBA/580 Strategies for a Competitive Advantage Group # PA07MBA10 Stephen Tvorik November, 07 2007 Mission, Vision, and Values: A-Z Wireless A-Z Wireless is a microscopic business organization in the wireless industry that has positioned its self as a distributor of cell phones and accessories to wholesalers and other distributors worldwide. Until 2008, the caller-out has been very profitable and viewed as an industry leader for wireless products and import and export sales. However, the corporation ignored the signs leading to changing forces in the environment and failed to experience a contingency broadcast for uncontrollable circumstances in the marketplace. As a result, the company is facing a withering decline in sales and the senior management aggroup is unsure if they can keep the doors open through the contain of the year. A-Z Wireless is desperate for a new strategic plan that can retain and attract consumers in an unsure preservation and produce positive profits in years to come. The company originally opened its doors January 2, 1992 operating under the squall of Confederate California Telecommunication Distributors, Inc. (SCTD), (A-Z Wireless, 2008).

SCTD target market initially consisted of small cellular resellers in Southern California that did not agree the buying power to purchase the most popular name brand phones such as Motorola, Nokia, Ericsson, Audiovox, LG and Samsung, in an affordable manner. mob Walters, founder of SCTD, realized that the demand for cell phones was extremely steep and logistically there was a supply chain gap mingled with international manufactures and resellers (Walters, personal communication, November, 17 2008). Only a hardly a(prenominal) companies existed nationally in the role of distributor, and James wanted to be amongst the first in Southern California. Uncovering this unsaturated market niche afforded SCTD to grow its business from a small theatrical role wholesaler to a... If you want to get a full essay, devote it on our website: Ordercustompaper.com

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