The Integrated Marketing Communications Mix

Running Head : Integrated trade Communication MixIntegrated trade Communication Mix and IMC Campaign[Writer s Name][Subject /Course Code][University s Name]Introduction to Integrated merchandising Communication marketing is be as a process of identifying customer inescapably and wants and fulfilling those needs and wants in a profitable manner . The concept of marketing has been adopted long ago by various organizations for the aspiration of promoting their products and services and to keep their target market aware of the sassy offerings in terms of products and services (Shultz , 2004 ,. 112In the beginning , marketing or the promotion of the products /services was primarily done through the utilisation of media which involved TV newss , radio , billboards , brochures and other channels scarce with the passage of time , marketing modes and channels got transformed and dole outd to class up with a unified concept of Integrated Marketing Communication which basically involved integration of all marketing tools so that organizations can promote their offering in a most cost effective manner .

Integrated Marketing Communication includes marketing of products /services through Advertising , gross sales Promotion , Personal Selling , Sponsorship Marketing , Direct Marketing and Public Relations (Belch , 2001Today , large multinational organizations heavily doctor use of Integrated Marketing Communication tools for the purpose of promoting and interchange their offerings . Some companies advertise their products /services on various media (TV , mesh , Magazines ) where as other companies consider one to one , channelize marketing and personal selling concept so that they manage to build up close ties with their clientsThe objective...If you want to get a full essay, order it on our website: Ordercustompaper.com

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