Communication Theory and Practice

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Business Strategies
A line dodging describes how a particular business intends to keep an eye on in its
chosen market place against its competitors. It therefore represents the best
take on that the management can make at defining and securing the prox of that
business. A business strategy should provide clear answers to the questions:
_ What is the reach of the business (or offering) to which this strategy applies?
_ What are the current and future ask of customers and potential customers of this
business?
_ What are the distinctive capabilities or ludicrous competence that volition give us
_ It allow be in good order scoped.
_ It will be appropriately documented.
_ It will address authorized customer need.
_ It will exploit genuine competencies.
_ It will tot up to free-enterprise(a) advantage.
_ It will lay the ground for implementation.
The paragraphs below analyze each of these tests in turn.
business strategies 171
14.2 The scope of business strategy
apiece separate business should commit its own business strategy so that
competitive advantage in meeting these needs now and in the future?
_ What in broad terms needs to be done to secure the future of our business?




We suggest that a good business strategy will meet six
tests of quality:
a multiple
business enterprise will have a number of separate business strategies. This raises
the hard-nosed question of how to define the scope for each such business.
Mathur and Kenyon (1997) have examined this question rigorously. They suggest
that there should be a separate competitive strategy for each offering defined as the
building block of customer choice. The unit of customer choice depends on what the customer
is comparison when he or she makes the buying decision. Their many examples of
offerings suggest, for instance, that a 100g tremble of Nescafé might be a separate offering
from a 200g quake of Nescafé if the closest substitute for the customer is the same size jar
of other make of instant coffee. They see the two different sizes of...If you indispensability to get a full essay, order it on our website: Ordercustompaper.com



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