Chapter 1: Introduction
Introduction
167 Management and innovation of e-business is a further unit offered on the Economics, Management, Finance and the Social Sciences (EMFSS) suite of programmes. It is a subject which provides students with insights and an understanding of the past, present and future of e-business systems. In little than two decades, e-business has grown from a hobby for computer geeks to rifle an essential channel for: Communication, with the growth of email and instant message for internal and external business communications. Marketing, by giving firms the hazard for single-to-one marketing. Sales, such that the online travel business makes up most 50 per cent of the US market. Advertising: Googles 2008 publicize revenue was $21.1 billion. Distribution of digital goods, with the huge growth of medication downloads. Recruitment: Monster UK hold three million CVs = 13 per cent of the UKs working population. And many, many more functions. As early as 1999, it was widely claimed that the internet is ushering in an sequence of change that will leave no business untouched and, unlike much of the hype surrounding new technology, it is labored to deny that this proposition is correct.
During the course of one of our e-business research projects (Clegg et al., 2005), one of the interviewees told us that: E-business is like an octopus: it has tentacles in all a companys operations. This is a powerful image ?andinthisunitwewillshowhowe-businessstretchesthroughoutthe organisation and on the whole value chain from raw materials to the final consumer. along the way e-business has transformed organisations and their relationships with customers and trading partners. The web is now natural in both business and everyday life as we use it to search for information on anything from cinema generation to share prices and medical information. And now (in 2010), web 2.0 offers the prospect of...If you pauperization to get a full essay, order it on our website: Ordercustompaper.com
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