Introduction
Alcohol is a rattling big part of our society today. It is consumed regularly by minors all over South Africa and to a magnanimous majority of people this is not seen as a very big problem because not many people ar aware of the effects alcohol has biologically and developmentally on adolescent brains, as well as the effect it has on the brain of an adult or even more so on the brain of a foetus.
The promotion of liquor in South Africa
The promotion of alcohol is generally aimed at upstart people. Most adverts intend on portraying a dangerous time, they make it look like alcohol is what you lead to be popular, make friends, become confident and out utter and to all together have fun. This portrayal relates to adolescent during their identity operator crisis. While they are trying to be accepted by those around them, alcohol seems like the key they need to macrocosm popular and having fun. South African Deputy Minister of deal out and Industry, Elizabeth Thabethe, argued on the 8th March 2012 that It is not right to crowd liquor as we are doing in South Africa specially when the advertising of alcohol is aimed at young people, this is because what the adverts fail to spread abroad you is the terrible effects alcohol has on the brain biologically and developmentally.
The biological effects of alcohol on the brain
The biological effects of alcohol on the brain are extensive. The brain is the restrain Centre, it controls muscle movement, thought processes and repertory systems by using chemical and electrical signals called neurotransmitters (Tompson, 1997). The consumption of alcohol interferes with these important signals. When alcohol reaches the synapse, blueprint neurotransmitters are affected (Tompson, 1997), this destroys brain cells and contrary to most cells in the body, brain cells do not regenerate (blood alcohol information, 2006).
It furthermore interferes with signals and communication between...If you want to get a full essay, order it on our website: Ordercustompaper.com
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