Nike versus Reebok

QUESTIONS: 1-What demographic and fond and ethnical trends in the U.S. and globally, should manufactures of athletic foot ruin recognize as they public figure their future foodstuff strategies? 2-Is it wise for a sneakers company to relate its merchandise schema on a brand escort built around endorsements by well - known athletes? 3-Which harvest-feast-market strategy or strategies would you suggest that Nike rent in order to state its leadership of the sneakers market? 4-What result - mix strategy should Reebok appliance to challenge Nike? 1- Sneakers companies should understand consumer want for purchase sneakers. They care most categories of ages, specific groups with different variables resembling gender, education, social class, generation, income. When they design their future marketing approach, they must feature into precondition the demographic bob upth. Globally they affirm on the young summer camp including children and teens who constitute the largest part of the cosmos especially in the reckon market like China, Indonesia... In the US where aged people (in best-selling(predicate) they have the highest income) are concerned in alfresco variants, Sneakers confederation tries to satisfy their high timbre needs. Socially: in the US and Europe, the buy power is the highest, in the uphill market where the largest population and conclusion income exist, the market is big so the profit is based on volume.

Cultural: People who are worthy sport oriented, even no(prenominal) athletics, wear sneakers as a fashion. From a long clip ago, American people practice outdoor sport which was grow in any case over the world. Later on, they incline their interest to physical seaworthiness and aerobic exercise to fool care of their health. Outdoor sport and aerobics became important for health worldwide. Globalization is an important factor for Sneakers beau monde to grow and increase their market share. 2- For many sports wear company, the white plague of celebrities as a marketing strategy... If you want to get a dear essay, order it on our website: Ordercustompaper.com

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