Marketing Communication Campaign of a Fictitious Healthy Fast Food Restaurant

environmental aw arenessOur world is becoming increasingly frighted with environmental issues, particularly since the 1980s. In a National Opinion canvas gaze taken in 1989 for the Department of the Environment in that respect seems to be a ?sudden increase in concern? mingled with 1986 and 1989. The increase was from 8% to 30% of respondents who seem to worry more or less pollution and former(a) environmental issues, viewing them as urgent matters the governance should be dealing with (MacKenzie, 1991). This is also reflected in food foodstuff research conducted by MKMV agency (Appendix 1) in Loughborough town (Appendix 2). environmental issues include energy use, air and water pollution, waste, nuclear issues, the ozone and world(a) warming, genetic engineering, and intensive farming. Ways to combat some of these pass water way under ones skin been reinforced by unlike governments via legislation (Envirowise ?legislation?, 2009). juristic restrictions include a ir, water and dissonance pollution policies, and overall resource and energy efficiency. Sustainability has become a key issue world unspecific. Companies also have specific regulations on environmental issues which are co-ordinated into their business plans and strategies through corporate and tender responsibility (CSR), as well as social and sustainable development policies (Solomon et al, 2006) (Slack et al, 2007).

This is taken seriously by consumers since 70% cut into a gild?s activities when purchasing a harvest-festival or profit as a Europe wide survey in consumer attitudes illustrated in 2007 (Jobbe r, 2007). However, it is important to realis! e that it is not only companies that are responsible for high levels of pollution or any other kind of environmental damage. Each individual(a) can fetch to help protect our surroundings, by dewy-eyed actions such as recycling, thoughtful energy consumption and tied(p) food preferences. However, mountain see these issues and thus their responsibility and place in family very differently across countries (Jacobsen & Dulsrud, 2007). A test on trust in food showed... If you inadequacy to get a full essay, order it on our website: OrderCustomPaper.com

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