Debate

Is the world really becoming a global small townBy K .S . ManuIs the world really shrinking ? The question that gave concern to an maritime scientist or a geophysicist has take more important and evenly interesting to a social scientist , over the last cristal . The reading and communication technologies , global media , internet and the naked stopping point together draw set the world clock to a common time zone . The world has really shrunk to a village , that the televised speech of the US President is heard with more than attention by people at a out-of-door corner in the world , gathered more or less their transmit receiving community television sets . Similarly the human rights violation in any part of the world has no longer become a local issue , but a amour of universal concernEven though media has initiated the process taking advantage of the cultivations in information and communication technologies their precipitations like the world excogitate and news program products , the mediated culture , blogging and electronic consumerism change magnitude its pace playing as catalystsThe MacLuhan equationMarshal MacLuhan , a Canadian professor through his pioneering release Understanding Media : The Extensions of Man , published in 1964 started the discussions on media and their effects on the society . `McLuhan said the electric media would cause a social and political implosion raising human aw beness of obligation to an intense degree (qtd .in Larry Press 1995 ) But media investigated new possibilities by discovering the political , social and economic viability of MacLuhan observations . Barely 15 old age after McLuhan propounded his classic observation the world saw the advert of the televised image , triggering a new crowd behavior , and ` orient chemical reactions raft mediaToday we hot in a media centric world where for each one and every development whether economic , political , social or cultural is initiated and determined by the media . The populace has become so virtual that it is hard to believe it , if media has not spoken anything of it . hence media and media products have become fast moving consumer goods and found new markets across the bs . They are received with the same irritation that any foreign commodity gives to a native universe of discourse . Thanks to the new marketing techniques , like the world news update , the culture magazine where the foreign culture is invariably glorified and the travel programme that always discovers the exotic . What else you consider to reduce the distance between Alaska and Ajanta Caves when airline companies queue up to advertise with a cut in airfares . What else is needed to bind people together by a common anger when the premier news channel starts morning show falling out news about the human rights violations at a removed(p) corner of the worldInformation and Communication Technology (ICTThe internet pioneered the ICT and spearheaded a novelty just like the invention of the horizon press . If printing empowered people with knowledge , the internet gave them `digital firing off (qtd . in Jones Jones . `In the information age , the critical organizational form is meshworking . The most critical distinction in this organizational logic is to be or not to be -- in the network . Be in the network , and you can destiny and , over time , increase your chances .

Be out of the network , or become switched off , and your chances vanish since everything that counts is organized around a world wide web of interacting networks (Manuel Castells 1998The freedom to interact `directly and instantaneously (Jones Jones 1997 ) `end to copyright legislation (Jones Jones 1997 ) and `increased democratization of users (Jones Jones 1997 ) and the facility to publish one s own opinion has made the internet a virtual village lacuna where people all around the world meet , call down and share viewsElectronic consumerismElectronic consumerism has increased after the entry of hand-held devices . These gadgets have become necessities for a global citizen to move around in an info centric world where every bit (byte ) of information is regarded vital . Mobile phones , the mobile internet broadband and the palmtop are the other contributions of the ICT that are going to get people finishing to each other in the next few years increasing the possibility and frequency of interaction . You can scuttlebutt on the latest world economic analysis by a simple SMS and become part of the global reaction a true global citizen indeed . The virtual village is getting more and more to realityThe new cultureThe post MTV and the FTV generations live in a context where xenophobia is a discarded word . Music and fashion has bridged the world affluent of conflicting ideologies and racial prejudices . The new cultural derivatives have contributed only to promote recognise , cooperation and friendship among different people around the world , disrespect criticisms of cultural invasions and media hegemonyConclusionThe global village is not a constructed reality or an ideological utopia . It is a natural evolution of the processes that contributed to the development of media , information and communication technologies and their precipitant cultureWorks Cited1 . Larry Press , McLuhan Meets the Net , communications of the ACM , Vol 38 , No 7July , 1995 , pp 15-202 . Manuel Castells , Information Technology , Globalization and friendly Developmentprepared for the UNRISD Conference on Information Technologies and SocialDevelopment , Palais des Nations , Geneva , 22-24 June 19983 . Marsha Jones and Emma Jones , Mass Media , London , Macmillan , 1997PAGEPAGE 1 ...If you want to get a full essay, order it on our website: Ordercustompaper.com

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