Gillette: ‘the Importance Of Marketing To Organisations In The Twenty-first Century`

Table of ContentsExecutive Summary 2Introduction 2The Gillette Comp both 3merchandising 3The trade Process 4Strategic provision 5Market Segmentation , Targeting and Positioning 6Marketing Mix Strategies 9Competitive Strategies 14Development and Challenges in Marketing 15Global Marketing 16Socially Responsible Marketing 17Conclusion 17References 18Executive SummaryThe business environment in the twenty-first speed of light is characterized by intense globular competition . stop numbery developments in the technologies especially communications technology is having a major(ip) impact on business functions . The consumers have become more than aw are of their needs and the great number of choices available to them to fit these needs . The role of trade has become paramount for companies to piss competitive payoff . This discusses the importance of merchandise and the process of marketing for The Gillette Company and the marketing strategies the company has formulated to maintain its leadership in the 21st century Introduction parentage organizations are operating in a quick ever-changing and intensively competitive global environment in the twenty-first century The breathtaking speed with which globalization is happening e genuinelywhere is very intimidating . Business Week has characterized globalization as A great interlingual rendition in existence history is creating a new stinting social and political (Farrel 1994 . Successful business organizations irrespective of the sectors they ensnarl in , have realized that it will be very counterproductive to fight this amazing business phenomenon . The customers today are much aware of their needs and the great number of choices that are available to them to fulfill their needs . It is censorious for businesses to understand the rapidly changing needs of the customers in this era of hyper competition and reply through innovative marketing strategies to gain competitive advantage Thus marketing has come to play a very crucial role for Gillette as in the case of any company todayThe Gillette CompanyThe Gillette Company is a unit of FMCG major observe Gamble . The company was founded by King C .

Gillette in the year 1901 to producer and market safety razor and razor blades . It was based in Boston Massachusetts in the linked States . Over the years it had grown into a leading manufacturer and supplier of a range of safety razor and razor blades and other related products under a variety of station names in more than 200 countries in the world before it was purchased by Procter Gamble on 1st of October , 2005 for a record 57 billion . The company has achieved this phenomenal step-up as a result of strong and innovative marketing strategies that have been adapted to the changing needs of the rapidly changing business environment throughout the globeMarketingEffective and efficient marketing is critical for the success of every organization in the 21st century including Gillette . Marketing is to do with managing profitable customer relationships . Its goals are to get new customers by promising superior prize and make existing customers through complete customer satisfaction . Marketing is a continuous process by which companies create value for customers and build strong customer relationships to gain...If you want to get a full essay, order it on our website: Ordercustompaper.com

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