Price Component Of Nudie In Thailand

PRICE
*Price foc calld* target market:
As explained in the target market and arrangement dodge, Nudie has understood its dickens major target markets to be
International tourists
Travelers in get across done Bangkok airport
And has accordingly adapting its positioning strategy to focus non-residents in Siameseland, to enable high prices. Smaller sales hearts leave behind be countered by a large leeway per crossroad.
Research has also allowed us, in the target market and positioning strategy, to know that travelers waste a considerably higher amount of disposable income, “income that remains available for spending after deductions for taxes and other(a) obligations” (Encarta Word English Dictionary Online Version). Seeing as tourists, have few if any large expenses, their willingness to spend in consumer goods much(prenominal) as beverages is high, and considered a too low involvement product to even consider minor price differences that local Thai residents will consider with more emphasis.
Competitor Prices:
As nudie will be a small provider in a niche market of the Thai beverage industry, it is unwise to mimic or focus on competitor prices to heavily. However, it must use competitor prices to understand consumer willingness to spend (WTP) levels.
Local juice seller = 10 – 15THB (1AUD=30.



256 THB)
Bottled massproduced juices = 30 – 50THB ($0.60-$1.30 AUD)
Can of coke = 10-15 THB (from convenience store), restaurant, round 30THB)
{text:list-item} {text:list-item}
San Miguel:
Economies of scale enables San Miguel to reduce costs through learning and experience curves, and reduce prices to mass market their beverages.
It would be unrealistic to try to compete with the prices of San Miguel’s juice products as their prices are based on their extremely low costs, derived from geezerhood of fine tuning their expense and cost structures. Competing with low prices of these imperium firms also...If you want to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper