Real Hypermarket

Strategic Management Project

How to supply a business of millions

Andrei Romaniuc Bogdan R?dulescu

- 2011-
REAL,- Hypermarket

real,- member of METRO GROUP
METRO GROUP is one of the hint groups in planetary and retail trade, being ranked third in the world. METRO GROUP is currently present in 33 countries, with over 2,100 lay ins and around 290,000 employees. METRO AG is the collective strategic management firm that owns several sales divisions, individually independent from one another:

Metro/Makro Cash & Carry
real,-
Media Markt, (retail store specialised in electronics)
Saturn (retail store specialised in electronics)
Galeria Kaufhof (a reach of stores organised in help-yourself counters)

Each of these divisions benefits from the experience in retail market and the innovative strength of the entire group.
The group owes its uplifted efficiency services to the companies of METRO GROUP, which gathers in one short letter services for all directions of sales. Among others, these services includes aquisitions, logistics, information technology and finance.

real,- - an international brand

Within the METRO GROUP, real,- hypermarket is the successfull concept of self-service in a large retail space.




The real,- hypermarket concept enjoys success because it combines easy guest access to products, the overall generous size of the space, a buy the farm structure of the wide range of products and competitive prices.
Within a space of sales having a surface of 6000-10000 square meters the lymph gland quickly and easily finds all products for daily use, from food, to appliances and clothes.
Each day, millions of customers in Germany are doing their ca-caping here, and over half of them come to shop at least once a week.
The real,- chain stores includes 329 stores in Germany and 109 abroad.
In the hypermarket segment, real,- holds a leading position on the market, two in Germany and abroad.



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