This project is about the market share of two brands of biscuits based on consumer taste, survival of the fittest and preferences. The sample size of our surveil was limited due to time constraint.
Still I tested best to estimate the result which gives a fair overview of the Mysore market. The appraise was conducted in a various region of Mysore, so I cannot assume this data as the general consumer choice of the exclusively India.
Preliminary Details
Unstructured and Structured interview:
A major decision area in question design is the horizontal surface and the form of structure imposed on the responder. The various strategic offer options that includes unstructured retort (or open-ended response, the free choice of words) and structured response (or closed response, specified alternatives provided). Close responses typically are categorized as multiple- choice, checklist, rating, or ranking response strategies.
I have selected the structured interview for our questionnaire because that gives the choice to the respondent and it is convenient for them to reply.
I have categorized the questionnaire as:
manifold Choices: Multiple-choice questions are appropriate where there are much than two alternatives or where we seek gradation of preference, interest, or agreement.
rate question: Rating questions ask the respondent to position severally factor on a companion outperform, verbal, numeric, or graphic.
surmount is the most frequently used variation of the Summarized rating scale. Summarized scale consists of statements that express either a favourable or admonitory attitude towards the object of interest. We...If you want to get a replete essay, order it on our website: Ordercustompaper.com
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