Six Flags Plan

Confidential

For Internal Use Only

team __

TEAM __ - Marketing stick out (Sample)
MKTG 649, Fall 2009
Prepared for: Professor Mahmood Hussain

Prepared By: Your pee Your Name Your Name Your Name Your Name

1

Confidential

For Internal Use Only

Team 8

Executive Summary
sextette Flags has had great success over a number of years with providing a one-stop entertainment refinement complete with thrilling roller coaster rides and an exciting atmosphere. In young years, however, Six Flags has been struggling and is now in dire deal of a boost to help regain its success in the Theme park industry. We focused our secondary enquiry on past and current articles on Six Flags as strong as the theme park industry as a whole. Databases and websites were utilized in gathering this information. In addition, we delved into previously conducted research regarding the theme park industry and Six Flags. This further allowed us to gather exactly how Six Flags arrived at its success, and ultimately to its blow over the past few years. This is information that could have been obtained through interviewing Six Flags employees; however, we chose to proceed with the more efficient choice of secondary research.



The biggest issue Six Flags faces is its huge debt of over $2 trillion dollars. The firm is on the verge of bankruptcy and has been pulled from the NYSE cod to their shares falling below the $1 requirement. The firm needs to pass on $300 million dollars to preferred stockholders, and lacks the capital to do so. some other key issue they face is their narrow target grocery. Six Flags has decreased their focus down to the youth, or teen market with less emphasis placed on appealing to families. This represents a huge loss of potential customers for Six Flags. Furthermore, there is a demand for thrill rides and rollercoasters that Six Flags can stretch out to benefit from. In order to meet both of these issues transfer on, Six Flags must not only expand their demographic...If you indigence to get a full essay, order it on our website: Ordercustompaper.com



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