Stratmag

Table of Contents
1.Introduction ……………………………………………………………………………….... 2
1.1.Organisation Profile ………………………………………………………………...... 2
1.2.Focus/ spirit of the report …………………………………………………………... 2
2.Strategic outline …………………………………………………………………………... 3
2.1.Vision and Mission …………………………………………………………………… 3
2.2.Objectives …………………………………………………………………………….. 3
2.3.Products and run ……………………………………………………………….... 3
2.4.Core competencies ………………………………………………………………….... 4
2.5.PESTEL analysis …………………………………………………………………….. 4
2.6.Competitive analysis ………………………………………………………………… 6
3.SWOT Analysis ……………………………………………………………………………. 7
3.1.Strengths ……………………………………………………………………………... 7
3.2.Weaknesses …………………………………………………………………………... 8
3.3.Opportunities ………………………………………………………………………… 8
3.4.Threats ……………………………………………………………………………….. 8
4.Strategic Challenge ………………………………………………………………………… 9
5.Strategic Options ……………………………………………………………………………10
5.1.Product emergence ………………………………………………………………… 10
5.2. merchandise development …………………………………………………………………. 10
5.3.monetary value leadership ………………………………………………………………………...10
5.4.



Proposed Strategy Product development …………………………………………... 10
6.Implementation …………………………………………………………………………….. 12
7.References ………………………………………………………………………………….. 13
8.Appendices …………………………………………………………………………………. 15


1.Introduction
1.1.Organisation Profile
Qantas Airways Limited is the largest operating airline in Australia. The Sydney-based airline was founded in Queensland outback in 1920. By pioneering pine hold services from Australia to North America and Europe, Qantas is recognized as one of the worlds leading long distance airlines. Various flying and airline or aviation link up industry is Qantass core business. 2 major tag of their flying operation include Qantas Airways and Jetstar as Low Cost Carrier (LCC) or budget airline.
Together with 9 another(prenominal) leading airline, Qantas is also the member of oneworld® Alliance, providing its customers and...If you want to get a full essay, order it on our website: Ordercustompaper.com



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