Marketing Mix Paper

consort to Armstrong and Kotler (2005) ?merchandising research is the systematic design, collection, analysis, and reporting of data pertinent to a specific marketing situation facing an governing? (p. 113). Several variables can be used to help assist in making the right marketing decision. This paper pass on discuss the intravenous feeding elements of the marketing mix (4 P?s) as well as describe how each of the quadruplet P?s influenced the development of the marketing strategy for Starbucks Coffee.

Marketing MixThe marketing mix can be broken down into four categories: product, place, price and promotion. The idea behind the marketing mix (4 P?s) is to not include the customer into the mix, but rather to make believe a marketing strategy that is around the customer. This helps to put the position group at the focus of the strategy and to create a campaign that will influence, motivate, and persuade the tar chance group.

StarbucksStarbucks is a hot chocolate chain that is famous through come in the world for its coffee. The company started out in Seattle and now, 33 years later, is operating more than 5,000 stores across the United States, and more than 2,000 stores in 28 countries. Starbucks has only make it this far by having an above average marketing strategy.



According to the Starbucks website (2007), ?Starbucks customers are people of diverse ethnic, income, and age groups with varying tastes and interests? (p. 1). Having much(prenominal) a diverse clientele makes marketing a challenge as the company needs to market to all these groups of individuals. Starbucks uses the four elements of the marketing mix to successfully develop the company?s marketing strategy.

ProductProduct is the first component of the marketing mix. This requires the organization, or the marketing manager to create the right product or renovation that will be desired by the targeted customer. The basic...

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