Organization Background
Beverages and More (BevMo) is Californias largest wine, spirits, and beer store chain. They currently operate fifty-three locations covering most of the state. The stores boast over 3000 wines, 1200 spirits, and 800 beers as well as specialty foods, cigars, and glasswargon. The company also has presence on the net and sells their entire selection online. They market to repeat customers through a loyalty program similar to those club cards utilize by grocery chains (BevMo.com).
The Product
Here is the scenario: You are on your guidance home from work when your cell phone rings. It is your wife. She informs you that she is bringing a new client home for dinner and asks you to preference up a bottle of wine and some issue nice for appetizers. That will propel the client. You have had a stressful day and the last thing you want to do is go home and cook. You need to pick up the wine, so you drop by the local BevMo. As you enter the store you see a new reveal you have never seen before. A giant sign command overhead says Wineables. You walk over to take a look and are amazed to find the answer to your problem--Wineables are a discern meat and cheese course that includes a bottle of wine.
Wine portray baskets have existed for some time.
What we are proposing is something different. Wineables would be a discharge hors doeuvre package including wine, meats, cheeses, fruits, breads, and crackers. Unlike the traditional wine basket, all items would be sliced, cooked, and ready to eat. Once purchased, the food could either be eaten presently from the attractive black packaging tray, or transferred to serving platters. either items in the package would pair with the wine to fit a specific flavor profile and...
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