Project on Dell company

1.0CASE STUDY ORGANIZATION dingle?s company mission: To be the about successful ready reckoner company in the world at delivering the best customer experience in markets they serve.

Computer is a product where its value would obsolete in a rattling short period. Product life cycles in the personal computer (PC) industry have decreased from 22 months in 1988 to 4-6 months in 2004. The performance of key components has continued to double every 18 months or less. The computer tools argon considered as obsolete when the in style(p) computer technology has been discovered and launched.

The PC industry is determined by rapid technological improvements in components, particularly microprocessors, semiconductors and fund devices. Getting new, quality products to market on time is diminutive to maintaining competitiveness in an industry where customers are willing to afford a premium for the latest technologies. Time is a life-sustaining competitive factor in the industry in both ways:1.Excess inventory loses value (estimated 10% per month)2.Products incorporating the most move on technology are in high demand andcarry a price premium.

There are two factors determining the cogency of PC companies to manage inventory and introduce new products, which are:1.Standardized, modular nature of the PC. PCs are built from standard components, exploitation common architectural interfaces determined largely by Intel, Microsoft and earlier, IBM.

2.



PC makers digest outsource much of their end product and purchase components from a well-established production network of contract manufacturers and components suppliers.

Dell?s business ensample combines direct sales and build-to-order production. The business model is slightly contrary with other PC makers. While other PC makers intrust on sellers, retailers, and other agents to help gaining more marketing and sales, Dell have to put much more effort to bother out to the customers. To reduce the cost of distributing and the risk where the stockiest retailers faced, Dell is use the...

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