Procter and Gamble is well known as single of the worlds tip companies in the area of consumer goods. As a transnational club, their system essential vary greatly based on the state of matter they are marketplaceing their products in. In the case of Procter and gambles expansion into chinaware, I believe the reason they expanded into China is obvious, Profit. With a universe of discourse of more than one billion people, China is a soil that is full of potential for scarce about any company, specially one that focuses on consumer goods. Some of the important factors that Procter and Gamble must consider when entering the Asian market are factors such as the monetary policy, the economic environment, and cultural issues. Procter and Gambles strategy in China is simple, as stated in their website, Consumer is Boss. The company focuses not only on what is most profitable for them, that what is also going to benefit the consumer the most.
        Procter and Gamble expanded into China for one major reason, market potential, which in turn leads to profit. As I stated earlier, with a population of more than one billion people, China quite possibly has the best market potential in the world. The goal of every business in the world is to make money, Procter and Gamble is no different.
The best mien for a consumer goods manufacturer to increase profits is to get their products in to the sight and reach of as many consumers as they possibly can. Now I dont know about you, but in my opinion, Chinas population and market potential is such that any multinational company that does not try to break into that market and general anatomy it out is making a phenomenally catastrophic mistake.
Lets just think about this and take a look at the numbers. According...
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