Harley-Davidson's Opportunity in the European Market

TABLE OF CONTENTS EXECUTIVE SUMMARY................................................... 3 INTRODUCTION...............................................................4 COMPETITIVE POSITION................................................ 5 COMPETITIVE ISSUES......................................................8 STRATEGIC OPTIONS......................................................11 STRATEGIC RECOMMENDATIONS....................................12 IMPLEMENTATION ISSUES AND CONCLUSION..................15 REFERENCES.................................................................. 17 yEXECUTIVE SUMMARY z The Harley-Davidson is one of the virtually famous and prospering force back manufactures in the USA securities industry. With its ontogenesis presence in the European market, the keep company can hazard a lot of valuable opportunities. By using Five-Forces feign and SWOT Matrix, this shew is do to analyze the whole European ride market and the companys strategic position. In the second part, this essay makes practical strategic recommendations that fabrication down of pricing strategy, trade strategy, promotion strategy and and so forth Finally, it gives slightly suggestions on how to give those strategies and draws a brief conclusion. yINTRODUCTION z In the assemblage assignment we had already done, our crowd discussed the automobile industry of the European countries, and cerebrate that there were a couple of business opportunities in the market. In this essay, one of the opportunities--heavyweight (over 750cc) motorcycle market is analyzed. And one of the worlds more or less successful motorcycle manufacturers--Harley-Davidson was determine as the one that had ruff strategic opportunity in that market.

The Harley-Davidson is one of the largest market-share holders of motorcycles of the world. It is the dominant manufacturing business for the US market, and also plays a very important map in the European market. This company produced its first motorbike in 1903. For a century, the Harley-Davidson fulfills its promise to their wanted customers. It celebrated its 100th anniversary in USA lead month and aims to continue its legacy for other 100 years. The Harley-Davidson commission Statement says: We fulfill dreams done the experiences of motorbike - by providing to motorcyclists and to the ecumenic public an expanding line of motorcycles, brand products and function in selected market segments. (Source FMission Statement, http://www.harley-davidson.com/hd_main, If you want to get a full essay, order it on our website: Ordercustompaper.com

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