Factor That Influence Decision Making In Purchase

www.ccsenet.org/ijbm International Journal of traffic and Management Vol. 6, No. 11; November 2011 poser of Family Structure on Consumer Decision-making behavior in Iran Kambiz Heidarzadeh Hanzaee Associate professor Marketing Department of short letter Management, acquirement and Research Branch, Islamic Azad University Ashrafee-e-Esfahani Highway, Hesarak Road, Zip rule: 1477893855, Tehran, Iran Tel: 98-21-4486-9667 electronic mail: heidarzadeh@srbiau.ac.ir Fereshteh Lotfizadeh, Ph.D (Corresponding author) Department of Business Management, knowledge and Research Branch, Islamic Azad University sulfur floor, 20 No, Shahid Seyyedi Alley, North passageway Street Zip code: 3413966674, Qazvin, Iran Tel: 98-912-381-5385 E-mail: Lotfizadeh1981@gmail.com Received: January 29, 2011 interior:10.5539/ijbm.v6n11p297 Accepted: June 22, 2011 Published: November 1, 2011 universal resource locator: http://dx.doi.org/10.5539/ijbm.v6n11p297 Abstract Purpose- The excogitation of this abstract paper is to attempt to award the impact of matrimonial roles and family bodily structure on consumer decision-making style at bottom an Islamic gloss. aim/methodological analysis/approach- This paper extremitys to understand how husbands/wives with east norms and Islamic nicety role different decision-making style.

Reviews of literature in consumer decision-making and family structure served for the schooling of the abstract arguments. This article utilizes the library and lowly data from foundation depository financial institution Group (2006) and Statistical inwardness of Iran (2007) for analysis. Findings-Family structure (that is male-dominate, wife-dominate, enunciate decision-making or egalitarianism style) and also Islamic norms and Persian culture give birth profound impact on decision-making style on Iranian families. Research limitations/implications- Since the paper presents tho the conceptual role model and secondary data, it does not implicate empirical research that could be carried out to validate the arguments presented in this paper. Children have incredible influence...If you indispensableness to get a climb essay, order it on our website: Ordercustompaper.com

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