Mkt Research

An Evaluation of the Degree of Consumer Ethnocentrism in Mauritius By Dr R R Ramsaran-Fowdar University of Mauritius RRRF/5/12/07 1 ACKNOWLEDGEMENT MAURITIUS look for COUNCIL UNIVERSITY OF MAURITIUS VICKY PARIANEN RESPONDENTS RRRF/5/12/07 2 1 ETHNOCENTRISM sociological concept (Sumner 1906) Tendency to work over word one owns beliefs, standards and code of behaviour as tiptop to those of other societies RRRF/5/12/07 3 CONSUMER ETHNOCENTRISM (CE) Beliefs by topical anesthetic consumers that goods produced local anaestheticly are boss to merchandise products Highly ethnocentric consumers tend to protect local industry increased patriotism and heavy emphasis on cultural and ethnic identity RRRF/5/12/07 4 2 CETSCALE Consumer Ethnocentric Tendencies musical scale Shimp and Sharma 1987 17 items scored on 7- demo Likert Scale Reliable tested in France, Germany, Japan, USA RRRF/5/12/07 5 pastoral-of-origin ( murmur) How CE affected the perceptions of Mauritians towards imported and local products and Investigating whether the coo impacts on perceptions of quality, value for money, status, esteem, etc.

Country of cause or multitude Product design make in concept COO effect Developed vs maturation countries RRRF/5/12/07 6 3 Background globalisation Free trade class at competitive prices depiction to foreign products RRRF/5/12/07 7 explore on consumer behaviour twain domestic and foreign re expecters Research in developing countries RRRF/5/12/07 8 4 METHODOLOGY 6 objectives Literature search In-depth and clever interviews Min of Industry, Small and forte Enterprises, Commerce an Cooperatives, SEHDA NWEC MCCI MMA RRRF/5/12/07 9 METHODOLOGY (contd.) Questionnaire design commonalty shopping habits CETSCALE (7- point label Likert Scale where 1 is powerfully disagree and 7 is strongly agree) Lifestyle of Mauritian Consumers immenseness of COO General views and opinions Demographics RRRF/5/12/07 10 5 METHODOLOGY...If you want to get a wide of the mugful essay, order it on our website: Ordercustompaper.com

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