Huy - District 1

Introduction The basic of everyday life requires at least whatsoever interaction among people. Nowadays, communication is not limited on face to face conversation or the diffusion through words-of-mouth. Here, at the outset, I ask one question What do we use to distribute anyway?. Possibly, media might be the answer we had in mind. match to Flew (2007), there are three meanings when we refer to media. First, it has been simply accept as the technical means that humankind uses to send and achieve the messages. Second, media is further referred to the institutional and organizational forms through which media content is produced and distributed (Flew, 2007, p.2). At its simplest, this means media industries, argued to be any corporate form of accordance and management of media production and distribution (Flew, 2007, p.2). The third sense, the term media is still as the informational and symbolic content that is received and consumed by readers, audiences and users (Flew, 2007, p.3). Contemporarily, in an information age accompanied by the dynamic participation of both media producers and media consumers, it is out-dated to understand the media communication as a pompous linear model in which media contents are distributed from the producers to the gage audiences.

To deeply analyse the multiple flow of information in the globalized world, Henry Jenkins (2006), American media analyst, has stated an argument upon convergence refining, which is described as the increased interactivity between old and unfermented media, the mutual effects between media producers, and media consumers in which the audiences are tenanted with and making sense of media contents. It further gives rise to the matter of how newborn media is considered to change the way media products are produced and consumed as well as the blurring of boundaries in which the shift from audiences to users, and from consumers to producers are also revealed. This essay opens with a... If you sine qua non to get a full essay, order it on our website: Ordercustompaper.com

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