Strategic Report 2009

Executive Summary This report was produced for the purpose of providing British Airways Plc (British Airways) with a strategic plan to implement over the next three years. British Airways is the UK market leader in airline operations, however has face up increasing competition over the last decade resulting in erosion in their market share. The report begins by analysing the original internal and external environment of BA. Through strategic valuation we have recommended that BA focus on their fundamental divine service delivery to restore their competitive advantage within the industry. This testament require implementing a combination of two strategies; a throng processes strategy and a strategy focused on technical furtherance. The people processes strategy was derived from a number of industry sources outlining BAs decline in customer satisfaction. The technological advancement strategy coincides with the renewal of BAs aircraft fleet and will further improve the overall customer experience. Table of Contents 1.1 make known Objectives4 1.2 Company Overview4 1.3 Current Strategies4 come in 1 - Business interpret (T-O £8.32bn)5 6 2.0 External abbreviation7 2.1 PESTEL analytic thinking 7 2.2 Porters quin Forces 9 2.3 GE Matrix 10 3.0 Customer analytic thinking11 4.0 Competitor Analysis 12 4.1 strategical Groups12 4.

2 Airline Quality Review (AQR)13 5.0 Internal Analysis14 5.1 Value Chain Analysis (VCA)14 5.2 Resource Based date (RBV)16 5.3 Financial Analysis (Source: British Airways, 2008).17 6.0 Summary 18 6.1 SWOT Analysis 19 6.2 Key Strategic Issues 19 21 7.0 Strategy Formulation 22 7.1 TOWs Matrix 22 Figure 11 - Preliminary Comparison of Strategies23 8.0 Analysis of Strategic plectrons24 8.1 Strategic Option 1 - Improvement to People Processes24 8.2 Strategic Option 2 - Improved Environmental Stance. 25 8.3 Strategic Option 3 - Improved Technological Stance. 26 8.4 Strategic Option 4 - department Focus27 8.5 Strategic Option 5 - Broader... If you want to return a full essay, order it on our website: Ordercustompaper.com

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