In an Integrated Marketing Communication plan, the locating analysis focuses on those factors that influence or are applicable to development of a promotional plan (Belch & Belch, 2003, p 28).
1.1 sexual ANALYSIS
The internal analysis assesses relevant areas involving the mathematical product / service crack and the firm itself. The capabilities of the firm and its ability to develop and implement a successful promotional program, the organization of the promotional department fit the success and the failures of the past programs will be reviewed. (Belch & Belch, 2003 p 28)
1.1.1 club BACKGROUND
Inter Trade Private Limited is a Sri Lankan base limited liability company which was formed in the social class of 1994. The main focus of this company is to provide the Sri Lankan market with soaring up quality imported and topical anaestheticly manufactured office piece of article of furniture and turn key operations. The main cliental this company focuses on is the spunk and pep pill class markets.
Inter Trade is a local agent for many internally reputed companies. They are agents for two of the largest Malaysian office furniture suppliers such as Teknion. This is a mellowed end office furniture manufacturing company which is the third largest furniture agents in the macrocosm. They are also agents for Pat-Line, manufactures of middle class high quality office furniture.
Inter Trade is also agents for the product Fichet Bauche which is the second largest provider of Safes, Vault doors and other security equipments founding wide. Fichet is a high quality French product which is reputed world wide.
The company currently consists of a workforce of the Managing Director/ Chairman, The finance Director and twelve other employees.
1.1.2 CURRENT PRODUCTS AND SERVICES PROVIDED
Products
* daub Chairs: There are two ranges of office chairs which suit the upper and middle class markets.
* High support chairs
* Middle back chairs
* Low back chairs
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