Marketing Research Kudler Food's Paper

Kudler okay Foods is a gourmet food shop unresolved by Kathy Kudler in the elite atomic number 18a of La Jolla, San Diego in 1998. Two years later another Kudler Fine Foods stock certificate was open in Del Mar and a third storehouse opening in Encinitas in 2003. (Apollo Group, Inc., 2007) The high society offers a regeneration of fine foods from European breads and pastries, sensational meats and seafood such as stand lobsters to homemade sausages, fresh fruit and vegetables, gourmet cheeses and an eclectic pickax of wines and liquors. As the company has prosperously expanded, it is essential for Kudler Fine Foods to continue current in their trade strategy. An overview will be provided identifying the vastness of marketing research as it aids in marketing strategy, offer recommendations regarding Kudler Fine Food in which more market research that is extensive may benefit the company and disassemble the role in which competitive intelligence and analysis impacts the company?s marketing strategy.

Marketing Research is a five-step solve that defines as ?the process of defining a marketing hassle and opportunity, systematically collecting and analyzing information, and recommending action.? (Kerin, Hartley, Berkowitz, and Rudelius, 2006) The five steps involved are: Step 1 Problem Definition: It is essential for Kudler Fine Foods to identify their research objectives clearly by composing exact specific questions that address and further define the problem.



By placing themselves in the customers? position and experiencing the gourmet grocer by drafting possible customer scenarios. Kudler Fine Foods research objective is how to gain customer subjection while expanding profitability, research questions may include:?What does the customer analogous about gourmet food shop? The answer is selection, location, staff, décor and layout, costs, etc.

?How is the customer experience when interacting with the staff? Is the staff knowledgeable and sociable??Is the selection adequate to the customers? needs...

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